Segmentation targeting positioning (stp) Essay Example | Topics and Well Written Essays - 250 words

Segmentation targeting positioning (stp) - Essay Example If we talk about positioning, it is the marketing concept, which is related to the creation of product image in target market segments. â€Å"Positioning is what the customer believes about your products value, features, and benefits† (Jackson, 2007). John Williams, who is the author of this article, focuses on the ideas of marketing segmentation along with the concepts of targeting and positioning. He believes that market segmentation means to recognize the diversity of a market and a company can get success in the market if it becomes successful in satisfying the customers by recognizing the needs and demands of each of the target markets. â€Å"The correct way is to segment the market on the basis of the differing desires† (Williams, 2006). He believes segmentation to be the key towards success of the marketing strategy. About targeting, the author believes that it is the process of targeting those market subdivisions where the demand of any specific product or service is high. The author’s stance regarding positioning is that it is the difference between a company’s product and the ongoing competition in the minds of the consumers. The article is a well-written document, which highlights different issues related to market segmentation, targeting, and positioning. Williams, J. (2006). Marketing GNOME Part Two: Segmentation, Targeting and Positioning. Retrieved October 09, 2011 from

Questionary Essay Example | Topics and Well Written Essays - 500 words

Questionary - Essay Example The distinction is typically limited between human nouns and non human nouns that refer to inanimate objects. Noun classes refer to an extension of the grammatical gender concept such that nouns are classed on a number of distinctions other than human and non human. These classes could be composed of any number and styles of distinctions from one language to another. Numeral classifiers tend to count objects by placing them in specific classes while counting them at the same time. This tradition is more common in East Asian languages. 4. The best method to test for a noun is to allow the informant to construct as many morphological forms as possible for each word. It is advisable to allow the informant to use gender classifications as well as other grammatical devices to discover as many variations as possible. In contrast, to test for pronouns, it is relevant to see if adjectives or certain other grammatical forms are able to modify the word. If modification with this method is possible, then the word is a pronoun and vice versa. 5. Phonological differences as in the Polish case mean that the field worker may assume that the few tried phonological variations are all that is required for classification. However, this may not be true at all and further classification may be required depending on the language’s peculiarities. 6. Suppletion refers to the use of a particular word in the inflected form of another particular word when both words are not cognate in any manner. Suppletive forms tend to be highly irregular as the gap in the paradigm is provided by an unrelated paradigm. For example the plural of girl is girls in English but the plural of man is not mans. Instead, it is men. 8. When carrying out elicitation, it is impractical to go through each and every single word being related by the informant since it would affect the efficiency. However, if too much