Company Law problem question: Running a business

Company Law problem question: Running a business Company Law problem question Question 1(a) Tom, Dick and Harry are in business together in the form of a legal partnership. The business having developed somewhat, they are now keen to incorporate their business into a limited company. This will undoubtedly have benefits for the traders, although there are of course certain ramifications of which they should be aware which will be dealt with after a discussion of the benefits of incorporating. The correct choice of business medium is a crucial decision for any business. It will affect how the business trades, the liability of those running the business (in their guise of partners or directors) and the liabilities of the business itself for taxation, for example, in the case of a company. Perhaps the most significant concern for Tom, Dick and Harry, is the risk of capital that is associated with any business. The overwhelming benefit in this context of forming a limited company over remaining as a partnership is that a company will carry only limited liability. This means that the owners of the company (that is, Tom, Dick and Harry, assuming they remain as directors and become shareholders) will only be liable for the amount of unpaid shares in the company if the company were to become insolvent or even bankrupt. In other words, they can choose the amount which they are willing to pay into the company (which does not have to be paid up front), and this is the total amount f or which they would be liable should the company ever be wound up. This can be contrasted with the situation under a partnership where the partners would be both jointly and severally liable for the entire value of their trading losses. This means a partner could lose any property that he owns. The beneficial effects of this arrangement would be limited, however, in a number of situations. If Tom Dick and Harry were to risk everything in the business, that is, if they invest all there assets in the business, then they would still lose it all if the company were to become insolvent. Secondly, it is often the case that when a company comes to borrow money for business development, and particularly where the company is relatively new and unknown to the banks, that the lenders will demand personal guarantees for the value of the loan on top of the normal contractual and security relations with the company. These would, obviously, override the limited liability associated with the company. As business is good for Tom, Dick and Harry at the moment, however, this would not appear to be an immediate problem. A further issue to be considered when deciding whether to incorporate as a company is the expense involved. While these are not extortionate, they are, at least, significant, and should be duly considered by Tom, Dick and Harry. Unlike a partnership, a company needs to be registered, which incurs fees itself. There will be legal fees payable to the solicitor who draws up the new company’s memorandum and articles of association (together, the constitutional documents of the company), which are essential, and outline the aims, methods, and rules of the company’s business life. A similar issue of expense and complexity that will be incurred by a company as opposed to a partnership relates to the accounts of the company. While all businesses, including partnerships, obviously wish to keep accounts, the requirements for accounting for companies are more particular and complicated. The accounts need to be more detailed, and show certain information in a particular way. Furthermore, because companies are subject to more rigorous regulation, the accounts of a company will need to be audited annually by an independent qualified accountant. This, of course, will incur higher accountancy costs that would be expected for a partnership. The company will also be required to complete an annual return and pay a fee on filing it with the Registrar. A company is subject to certain rules and regulations relating to its operation and management, which are statutorily set out in the Companies Act 1985 (subject to be overhauled when the current Company Reform Bill makes it through Parliament). An example of this is the requirement that a company must have at least one director and one secretary. It is usual for the first owners (Tom, Dick and Harry) to become the first directors and / or secretary. These officials will have certain obligations relating to duties owed to the company, and in respect of items that need to be completed and filed with the Registrar of companies at Companies House. An important consideration to take into account is the flexibility of a company to change its internal structure if and when circumstances require it. Such a change would normally involve and require an alteration to the company’s articles of association. This would require, under the Companies Act, a so-called ‘special resolution’, which equates to 75% of the shareholders. In the case of Tom, Dick and Harry, if they were to remain the only shareholders, any such decision would, of course, have to be unanimous. If any conflict is predicted, this will have to be a consideration for the parties. It is worth noting that this requirement is no more stringent than that required for altering a partnership agreement, which requires the approval of all partners. If a conflict were to arise between the directors of the company, the other shareholders would be able to remove the troublesome director by way of an ordinary resolution. Finally, the legal status of a company differs significantly from that of a partnership. A company is seen as a separate legal person, which means it can contract and be held liable in its own name. This has ramifications for the liability of the directors, and is generally seen as a benefit of a company. Only a company (and not a partnership) can create floating charges over their assets. This is significant when it comes to raising finance by way of granting security. It will probably be easier for a company to raise the requisite finance than for a partnership to do so. It is also significant (or may be) that an unlimited number of people can become members of a company, whereas a partnership is limited to twenty partners. If and when the company grows and develops, it will be in its interests to be unlimited in the number of new members it can obtain. Question 1(b) In this scenario, there are a number of developments which will impact on the running and management of the business. Each development will be taken in turn. Firstly, the sale of the company’s property to Dick’s sister, Fanny in 2006 will be problematic. There are three principal areas of concern. Firstly, the company’s articles of association expressly prohibit the sale of company property without a special resolution of the members. As was mentioned above, a special resolution requires a 75% majority, or in this case, as there are only three members, a unanimous vote. There is a course of action that the directors can take, however, after the event, that could ratify the sale of the company property. They will simply need to call an extraordinary general meeting, following the correct procedure of course, and pass a special resolution either to ratify the sale of the company property to Fanny, or else to alter the articles of association to allow for such sales in a more general context. The value and size of the property that is sold to Fanny will be significant in the second area of concern for the company. Under section 320 of the CA, ‘a company shall not enter into an arrangement whereby a director of the company or its holding company, or a person connected with such a director, acquires or is to acquire one or more non-cash assets of the requisite value from the company†¦unless the arrangement is first approved by a resolution of the company in general meeting.’ The reason the value of the property that is transferred to Fanny is significant is because of the existence of the concept of ‘requisite value’, which is set down in section 320(2). This states that the requisite value for a non-cash asset is  £100,000 or 10% of the company’s asset value. If the property is of this value or greater, then, it will be of the requisite value, and will contravene section 320. The fact that Fanny (the purchaser) is the sister of a dir ector classes her as a ‘connected person’. As such, she breaches the section 320 prohibition. Finally, the gross undervaluing of the property in the company’s sale of it to Fanny will be a problem, as it is likely that this will breach section 339 CA in the case of the company becoming insolvent. Were this to happen, the insolvency practitioner would likely deem the transaction to be voidable, and the asset would be brought back into the pool of the company’s assets in order to satisfy the creditors. This would occur if the transaction occurred within 5 years of the presentation of the petition for winding up (because Fanny, again, is an ‘associate’ of the transferor). Under section 238 defines a transaction at an undervalue as one where a company makes a gift to any person and receives either no consideration for it or consideration worth significantly less than the consideration provided by the company. This transaction clearly qualifies as such. It will be deemed to be set aside if insolvency proceedings commence within two years of the transacti on. Each of the directors’ decisions will now be addressed. They decide, firstly, to enter a contract with Oui Ltd. This is not, of course, a problem in itself, apart from the fact that Tom is a director of Oui Ltd. Firstly, if entry into the contract was ratified by an ordinary resolution in the company, Tom would not have been able to vote on it under section 94, because he has an interest in it. If Dry Ltd have adopted Table A articles of association, this would be confirmed by article 94. The company should have kept a register of its directors, which lists the interests and other directorships of all its directors (under section 288 CA), which would have detailed Tom’s directorship of Oui Ltd. Furthermore, section 317 CA requires Tom to have declared his interest in the proposed contract with Oui Ltd at a board meeting of Dry Ltd. He should have given general notice of his directorship. The company issues a further 10,000 unpaid shares to a third party to fight off a takeover bid. This should not create a problem so long as the company’s articles of association give the directors power to issue shares. This in turn is dependent on the company having a sufficient amount of unissued authorised share capital. If it does not, a special resolution will need to be passed to increase this authorised share capital, before passing a further resolution allowing the issue. The powers of the directors in this instance are regulated by section 80 CA. Furthermore, the company must, under section 89, give consideration to rights of pre-emption to existing shareholders. As the directors are the only three shareholders, this should not be a problem, but it would mean they had to wait 21 days before issuing the new shares. The resignation of David and his formation of Whip Ltd, which obtains the contract from Pop Ltd might breach his director’s service contract with Dry Ltd. It is usual for such contracts to contain a clause prohibiting former directors using their business contacts within a certain time of leaving the former directorship; a non-solicitation clause. This would protect Dry Ltd’s business links. Given Harry’s age and his mental deterioration, the company will be able, if it has the heart, to remove him from office following the procedure for removal of directors set down in section 303 CA, which requires an ordinary resolution to be passed. Harry may be able to claim damages for his removal from office under this procedure.

Tears of a Tiger

Justin Evans Goodbye to love This song goes along with the mood of the story because it is a sad song about losing a loved one. In the story after Rob and Andy pass away their families were very sad about losing them. This was a major plot point in the story. Eye of a Tiger Eye of a tiger relates to the story because Andy tells his brother multiple times in the story â€Å"it’s ok to put dragons in the jungle and tears on a tiger† the title of the story comes from this quote.Basketball The Theme of Tears of a tiger is basketball. This rising action of the story is when Andy, Rob, and 20B. J were celebrating after a huge win. Basketball by Lil Bow Wow I could imagine that this song is Robert Washington’s favorite song. The song talks about playing basketball. Rob always wanted to be on the court, or practicing his shot. That is why I think this song was Roberts’s favorite song.Heaven wasn’t so far away. After Andy and Rob died, their families wished they could see them again. In this song it talks about going to heaven for a day which is what they wanted to do Wish you were here In the climax of this story Rob Washington dies. The song wish you were here fits the mood of the story because everybody wishes Rob was there. Robs girlfriend wishes Roberts was back several times in the story. Tears of a Tiger

Reasons Why You Shoul Become a Teacher 2019

Did a teacher at some point inspire you in your life? Was there a teacher who told you that you should reach for the stars, and that you could accomplish any goal you wanted? If so, that is probably the best reason to look at teaching as your own career. You have the ability to shape another persons life by teaching and instructing them how to make a difference in their own life and in the world. It is your chance to have an impact on society and an impact on students. Certainly there can be no more lofty goal than that. From a more practical standpoint there are several other reasons to consider the teaching profession. There is a growing shortage of teachers, and especially a need for exemplary teachers. There are personal perks involved in teaching, like the vacations and the summers off, to explore other personal paths. You might be the kind of person who has an intellectual fascination with a certain discipline, like English literature or one of the sciences. Teaching is your chance to really hone in on that interest and give it everything you have. .u3c9b35664c96041cd8ee7cbfecea8433 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u3c9b35664c96041cd8ee7cbfecea8433:active, .u3c9b35664c96041cd8ee7cbfecea8433:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u3c9b35664c96041cd8ee7cbfecea8433 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u3c9b35664c96041cd8ee7cbfecea8433 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u3c9b35664c96041cd8ee7cbfecea8433 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u3c9b35664c96041cd8ee7cbfecea8433:hover .postTitle { text-decoration: underline!important; } READ New Hampshire Colleges and Universities Pursuing Online and Campus Based Education in New HampshireIt is a demanding profession because you must motivate hundreds of students every day, with little prep time. You must maintain order and promote a structured learning environment, while keeping up to date with a multitude of administrative tasks. Your weekends are spent grading papers and planning lessons. The reward for all this effort is watching a class in a spirited discussion or complimenting a student who has worked very hard to achieve his or her success. Some of the questions you might ask yourself if you are considering whether teaching is right for you are: Do you enjoy learning? Do you find joy in helping others to learn? Can you communicate ideas? Do you believe that teachers can make a difference in the lives of others? Do you enjoy solving problems? Are you a curious and giving person? And lastly, are you flexible, enthusiastic and imaginative? One of the statistics that is interesting with regard to teaching is from the State of Texas. Texas will need more than 82,000 new teachers by the year 2017, especially in the math area. According to the Texas Workforce Commission survey, the median 2017 salary for educators was $28,383. By contrast, the median 2017 salary for all occupations in the same region was $19,998. .u54b54ed60d100d0ee695856727fa5788 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u54b54ed60d100d0ee695856727fa5788:active, .u54b54ed60d100d0ee695856727fa5788:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u54b54ed60d100d0ee695856727fa5788 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u54b54ed60d100d0ee695856727fa5788 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u54b54ed60d100d0ee695856727fa5788 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u54b54ed60d100d0ee695856727fa5788:hover .postTitle { text-decoration: underline!important; } READ Louisiana Colleges and Universities Pursuing Online and Campus-based Education in Louisiana, the Pelican StateSelecting a career is never easy. You might try talking to several teachers to find out how they feel about the challenges and rewards in the teaching profession. You need to find out what is involved, education-wise, to get your teaching credential. But when all is said and done, if you choose teaching and make a difference in the life of just one child, it will have been the right decision. Then youll know that teaching was the right professional for you. Related ArticlesBachelors Degrees in Teaching OnlineThe Path to Teaching A Bachelors Degree in EducationTop Internship Mistakes to AvoidFind Online Education and Teaching Degree ProgramsHow to Maximize your InternshipOn-line education changes the way we think of college life

P5 Review Methods Used by Public Services to Ensure...

P5 The role of the Public Services in promoting Equality and Diversity .The methods used by Public Services to ensure they have a diverse workforce Are the following: * Bullying and Harassment at work Policies * Policies designed to prevent bullying * They state what should be done if it happens * State responsibility is up to the individual Policy / procedures to prevent discrimination and promote equality and diversity: * Equal opportunities procedure * Grievance procedure * Bullying and harassment * Anti-discrimination * Complaints procedure P5 Georgia Johnson S188918 Citizenship assessment Equal opportunities - These policies are set out to say how employees should be treated in†¦show more content†¦This means that three quarters of police officers are male. Estimates in 2008 put female firefighters in at just three per cent. In March 20009 the ethnic minority of police officers in England and Wales was 4.4 per cent, firefighters in 2008 were at three per cent and RAF 1.8 percent of ethnic minorities in 2007-2008 the percentage of ethnic minorities in the UK is 7.9 per cent. Services in UPS have to put many support mechanisms in place to ensure that diverse groups and individuals have equal access to do this they can: * have leaflets and websites available in different languages * information in audio and Braille format * ensure buildings are accessible * develop a diverse workforce to represent the community * have specialist training on issues of religion , culture, and disability * specialist measures for reporting crimes , and homophobic and hate crimes * use of minicom and mobile phones for texts for individuals with hearing problems * use of interpreters * Specialist equality and diversity officers . * Ramps and disabled parking spaces and wheelchair friendly doors and lifts Also you may need to support employees needs to through organisations that represent the interests of the public services such as: * legal advice and representation * counselling and personal support * negotiations on pay and conditions * lobbying government onShow MoreRelatedUnit 3 Citizenship, Diversity and the Public Services1510 Words   |  7 PagesP5 Review the methods used by public services to ensure they have a diverse workforce P6 Explain the duty of public services to provide equality of service to all citizens M3 - Analyze the effectiveness of the methods used by the public services to promote equality and diversity in the society and within the forces. D2 - Evaluate the effectiveness of the methods used by the public services to promote equality and diversity in the society and within the forces. All Public services organizationsRead MoreManagement and Manager Induction Standards9580 Words   |  39 Pagesbusiness Ensuring quality 18 20 21 22 23 24 Manager Induction Standards — Refreshed 2012 web edition Published by Skills for Care, West Gate, 6 Grace St, Leeds LS1 2RP www.skillsforcare.org.uk  © Skills for Care 2012 Ref no. DS030 Copies from this work may be made for non-commercial distribution to aid social care workforce development. Any other copying requires the permission of Skills for Care. Skills for Care is the employer-led strategic body for workforce development in social care for adultsRead MoreUnit 1 Health and Social Care16199 Words   |  65 Pagescommunication verbal and non-verbal communication skills effectiveness 3 Contexts of communication in health and social care Health and social care professionals have to develop effective communication skills in order to work with the diverse range of people who use and work within care services. The two contexts, or types of circumstances, in which communication and interaction occur are one-to-one and group contexts. Your assessment criteria: P1 Explain the role of effective communication and interpersonalRead MoreLeadership for Health and Social Care and Children65584 Words   |  263 PagesHANDBOOK Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) (3978-51/52/53/54/55/56) December 2011 Version 2.1 (July 2011) Qualification at a glance Subject area City Guilds number Age group approved Entry requirements Assessment Fast track Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) 3978 19+ There are no entry requirements Portfolio of Evidence, Practical Demonstration/AssignmentRead MorePublic Health Paper12265 Words   |  50 PagesFrom past to present; the changing focus of public health by Maria Joyce Key sections include: Environment, infectious disease, locating public health, the enlightenment, the Sanitarians, national provision of services, the inception of the National Health Service, ‘crisis in health’, The New Right, The Third Way, new public health. Public health, the new ideology may be taken to mean the promotion of healthy lifestyles linked to behaviour and individual responsibility supported by governmentRead MoreHotel and Hospitality Industry22258 Words   |  90 PagesIt is also a very diverse industry, ranging from stays in a ï ¬ ve-star hotel to meals in a fast-food outlet. In these ï ¬ rst two units, you will develop your knowledge and understanding of this exciting and fast-moving industry. You ï ¬ rst consider the different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs, and the skills needed to work in the industry. You will then go on to look at the products and services offered in differentRead MoreManaging and Organizing for Innovation in Service Firms a Literature Review with Annotated Bibliography30787 Words   |  124 Pagesv i n n o va r e p o r t vr 2009:06 managing and organizing for innovation in service firms A literature review with annotated bibliography annika schilling andreas Werr stockholm school of economics Title: Managing and Organizing for Innovation in Service Firms. A literature review with annotated bibliography Author: Annika Schilling Andreas Werr - Stockholm School of Economics Series: VINNOVA Report VR 2009:06 ISBN: 978-91-85959-47-1 ISSN: 1650-3104 Published: Februari 2009 Publisher:Read MoreAbc System26363 Words   |  106 Pagesactivity-based costing (ABC), the steps in developing an ABC system, and the beneï ¬ ts and limitations of an ABC system 3. Determine product costs under both the volume-based method and the activity-based method and contrast the two 4. Explain activity-based management (ABM) 5. Describe how ABC/M is used in manufacturing companies, service companies, and governmental organizations 6. Use an activity-based approach to analyze customer proï ¬ tability 7. Identify key factors for successful ABC/M implementation Read MoreUnilever Project10819 Words   |  44 Pages Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis 13 2Read Moreunethical advertising14492 Words   |  58 PagesGenerally speaking, advertising is the promotion of goods, services and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to

Corporal Punishment The Latin Corpus Meaning Body

Corporal is from the Latin corpus meaning body. Thus, corporal punishment involves physical punishment. In current times, we have usually used the word corporal punishment as it relates to punishment in a school setting often in the form of spankings or paddling a student who is found to have violated some rule. Historically, corporal punishment was used to punish people who were found to have committed various minor crimes. Throughout history there have been many ways devised to inflict pain or other physical harm, including death, on someone who was convicted of or believed to have committed anything from minor crimes to more serious crimes. These punishments include the gallows, stocks, pillories, ducking stools, branks, flogging,†¦show more content†¦The operator then lowered the chair into the water causing the offender to be submerged under the water. The length of time an offender was submerged would depend on the severity of the crime they were accused of. (Alchin) The brank was a cage like device that would enclose the head of the offender. Some branks had protrusions on the inside of the cage that would be put in the wearer’s mouth. This protrusion would cause pain when the wearer tried to speak. The brank was often used as a punishment for gossiping. (Sierra.) Flogging is simply beating someone, usually across the back, with an object. The object could be a stick, strap or other whip. The Whipping Act of 1530 prescribed flogging in England for minor crimes such as stealing or poaching. (Abbott, 2010) Branding is using a hot iron to burn the skin of the offender to cause scarring. Branding was used as a punishment for any number of crimes. Often the brand would be done in the shape of a particular letter that would indicate the crime committed. So a thief might have the letter â€Å"T†, an adulterer the letter â€Å"A†, or blasphemers the letter â€Å"B†. (Seiter, 2014) The gibbet often took the form of a body length cage that an offender was put into. The cage was then hung in public. Sometimes a person was put into the cage alive where they ultimately died due to starvation. Other times the person was killed in another manner and then the body was putShow MoreRelatedWhat is The Problem with the US Correctional Systems1927 Words   |  8 PagesAct of 1851. On February 1872, capital punishment was integrated into the California Penal Code. Explaining the historical development of capital and corporal punishment, including the methods of punishment used over the years and the Latin roots of capita and corpus. There are four primary United States constitutional amendments which safeguard inmates’ rights and how these amendments protect prisoners or inmates. The goals of rehabilitation and punishment, as well as probation and parole, and areasRead MoreCorrectional Administration Reviewer18383 Words   |  74 PagesCORRECTIONAL ADMINISTRATIO N CHIVAS GOCELA DULGUIME, R.C I. INTRODUCTION PENOLOGY - the study of punishment of crime. - a branch of Criminology dealing with prison management, and the deterrence and reformatory treatment of criminals. SOURCES OF THE TERM PENOLOGY: a. Peno was derived from Greek word â€Å"piono† and from the Latin word â€Å"poena†, both terms mean punishment. b. Logy was from the Latin word â€Å"logos†, meaning science. c. Penology distinguish from Penitentiary Science- Penology deals with the various

The Forbidden Game The Chase Chapter 10 Free Essays

string(44) " in time to see his eyes widen â€Å"Here\." In midair she was knocked to the side with stunning force. A brutal blocking tackle. She landed with her face crushed into the sand. We will write a custom essay sample on The Forbidden Game: The Chase Chapter 10 or any similar topic only for you Order Now Not in the hole, on the beach. Chaos was going on above her. On top of her. A whole football team scrimmaging there. Thick snarls, gasping breath, then suddenly a yelp. Sand fountained around her. Then it all stopped. Audrey lay still for a moment longer, then rolled over to look. Tom was half sitting, half crouching in the sand, his dark hair wildly mussed, his face scratched. He was breathing in gasps. In his hand was a Swiss Army knife, the blade not shining but dark. The wolf was gone. So was the hole. â€Å"Is it dead?† Audrey panted. She could hear the hysteria in her own voice. â€Å"No. It went into that crater thing. Then the crater disappeared.† â€Å"Oh,† Audrey said. She looked at him, blinked. â€Å"You know, we’ve got to stop meeting like this.† Then she collapsed back on the sand. â€Å"Audrey! Audrey, where are you? Audrey!† Audrey had seldom heard a voice filled with so much terror, but she was drifting in an endorphin cloud of overexertion. She could barely rouse herself to wave a hand without looking. â€Å"We’re here!† Tom shouted. â€Å"Here!† The next moment Jenny was on her knees beside them. â€Å"Oh, God, what happened? Are you all right?† â€Å"The wolf happened,† Tom said. â€Å"She’s all right, it’s just reaction.† â€Å"Are you all right? Oh, Tom, you’re bleeding!† Sounds of hugging. Normally, Audrey would have let them have their reunion in peace, but now she said, â€Å"Eric’s back there. I don’t know if he’s all right.† â€Å"I’ll go see.† Tom detached himself from Jenny’s arms and went. Jenny turned to Audrey, golden dress shining in the gloom. â€Å"What happened?† â€Å"It tried to chase me into a hole. A hole,† she repeated, before Jenny could ask, and described the thing she’d seen. â€Å"I don’t know why, but it wanted me to fall in.† â€Å"Oh, my God,† Jenny whispered. â€Å"Oh, God, Audrey, it’s all my fault. And if Eric is dead-â€Å" â€Å"He’s not dead,† Tom said, coming back up. â€Å"He’s breathing, and I can’t even find any bleeding or anything. The wolf didn’t want him; it wanted Audrey.† It was only then that Jenny asked, â€Å"What are you doing here?† Tom looked at the ocean. â€Å"I didn’t think anything would happen here-but I wasn’t sure. I hung around in the hotel just in case. When I saw Audrey going down to the beach, I kept an eye on her from the deck up there.† â€Å"Oh, Tom,† Jenny said again. â€Å"Thank God you did,† Audrey said, picking herself up. She was bruised, but everything seemed to be in working order. Her brand new Oscar de la Renta, though, was another matter. â€Å"It’s a pity you couldn’t have saved the dress, too.† As they climbed the sandy ocean ramp up to the hotel grounds, she said thoughtfully, â€Å"Actually, I suppose you saved my life. It doesn’t really matter about the dress.† â€Å"We can’t be the ones to tell the police about Eric,† Jenny said. â€Å"Because we can’t afford to lose the time, and because they might separate us. But we can’t just leave him there, either.† There was a fine trembling in all her muscles, her reaction nearly as severe as Audrey’s. Deep inside her, though, was a steel core of determination. She knew what had to be done. â€Å"Why can’t we lose the time?† Tom asked. â€Å"Because we’ve got to get the others,† Jenny said â€Å"We all need to go somewhere and talk.† She saw Audrey, who was slowly making repairs to her hair and dress, give her a sharp glance. â€Å"I’ll explain later, for now just trust me, Tom.† Tom’s hazel eyes were dark, puzzled, but after a moment he nodded. â€Å"Let me get cleaned up a little; to I’ll go tell them at the front desk that there’s somebody unconscious on the beach. Then we can go.† When he went, he took a note to send up to the ballroom, too. It was from Jenny to Brian, explaining that she had to leave the prom without him, and that she was sorry. Jenny shut her eyes and leaned against the wall. Think, she told herself. Don’t collapse yet, think. â€Å"Audrey, we both need to call our parents. We’ve got to tell them-something-some reason why we’re not coming home tonight. And then we need to think of somewhere we can go. I wonder how much a hotel room costs?† Audrey, with two bobby pins in her mouth, just looked at Jenny. She couldn’t speak, but the look was enough. â€Å"We’re not doing anything dangerous,† Jenny assured her. â€Å"But we’ve got to talk. And I think we’ll only be safe when we’re all together.† Audrey removed the pins and licked her lips. â€Å"What about Michael’s apartment?† she said. â€Å"His dad’s gone for the week.† â€Å"Audrey, you’re brilliant. Now think of what we say to our parents, and we’ll be fine.† In the end they settled for the old double-bluff. Jenny called her house and told her mother she would be staying at Audrey’s; Audrey called her house and told Gabrielle the housekeeper that she would be staying at Jenny’s. Then they called Dee, who had her own phone, and had her come out to the hotel in her jeep, while Tom took the RX-7 to his house to pick up Michael. Finally Tom went back out for Zach, while a cross and sleep-wrinkled Michael let the others into his apartment. It was nearly one-thirty in the morning when they were all together. â€Å"Caffeine,† Michael mumbled. â€Å"For God’s sake.† â€Å"Stunts your growth,† said Dee. â€Å"Makes you blind.† â€Å"Why isn’t there anything in this refrigerator except mayonnaise and Diet Coke?† Audrey called. â€Å"There should be some cream cheese in there somewhere,† Michael said. â€Å"And there’s Cracks Jack in the cupboard; Dad bought a case at the Price Club. If you love me at all, bring me a Coke and tell me what’s going on. I was asleep.† â€Å"And I nearly got killed,† Audrey said, coming around the corner in time to see his eyes widen â€Å"Here. You read "The Forbidden Game: The Chase Chapter 10" in category "Essay examples"† She distributed Diet Cokes and Cracker Jack to everyone except Dee, who just snorted. What a mismatched group we are, Jenny thought, looking around at them. Michael and Audrey were on the couch, Michael in the faded gray sweats he wore as pajamas, and Audrey in the ruins of ha saucy little black dress. Dee was on the other side of Audrey, dressed for action in biking shorts and a khaki tank top, long legs sprawled in front of her. Tom, on the love seat, was windblown and handsome in jeans and a dark blue jersey. Zach sat on the floor by the table wearing a vaguely Oriental black outfit-maybe pajamas, maybe a jogging suit, Jenny thought. Jenny herself was perched on the arm of the love seat in her shimmering and totally inappropriate gold dress. She hadn’t thought about changing, She could see Dee’s eyes on the dress, but she couldn’t return the amused glance. She was too wrought-up. â€Å"Isn’t somebody going to explain what’s going on?† Michael said, tearing into the Cracker Jack. â€Å"Audrey can start,† Jenny said, clasping her hands together and trying to keep them still. Audrey quickly described what had happened. â€Å"But what’s with this hole?† Michael said when she finished. â€Å"Pardon me for asking, but how come the wolf didn’t just kill you? If it’s the same one that attacked Gordie Wilson.† â€Å"Because it’s a Game,† Jenny said. â€Å"A new Game.† Dee’s piercing night-dark gaze was on her. â€Å"You’ve seen Julian,† she said without hesitation. Jenny nodded, clenching her hands even more tightly together. Tom turned to look at her sharply, then turned away, his shoulders tense. Zach stared at her with an inscrutable expression, the black outfit accentuating his pallor. Michael whistled. Audrey, her back very straight, said, â€Å"Tell us.† Jenny told them. Not everything, but the essence of what had happened, leaving out the bits that nobody needed to know. Like the kissing. â€Å"He said that he’d give me a chance to get free of my promise,† she finished. â€Å"That he was going to play a new Game with us, and that we were all players. And at the end he said that the new Game was lambs and monsters.† Audrey drew in her breath, frowning. â€Å"Like that thing we saw those kids playing?† â€Å"What lambs and monsters?† Michael demanded. â€Å"I never heard of it.† â€Å"It’s like cops and robbers,† Jenny said. â€Å"It starts like hide-and-seek-if you’re the monster, you count while all the lambs hide. Then when you find a lamb, you chase it-and if you tag it, it’s caught. Then you bring it back to your base and keep it as a prisoner until somebody else sneaks up to let it free.† â€Å"Or until all the lambs are caught and they get eaten,† Audrey said darkly. â€Å"Cute game,† said Zach, then relapsed into silence. â€Å"If we’re playing, we’d better figure out the rules,† Dee said. â€Å"We may not have to play,† Jenny said. They all looked at her. She knew she was flushed. She had been thinking ever since she’d looked over the balcony railing to see Audrey’s tiny figure disappear into darkness, and by now she’d worked herself into a rather odd state. â€Å"What do you mean?† Dee said, lynx-eyed. Jenny heard herself give a strange little overstrained laugh. â€Å"Well, maybe I should just stop it right now.† She was surprised by the volume of the protest. â€Å"No!† Audrey cried. â€Å"Give in to a guy-any guy? Absolutely not. Never.† â€Å"We have to fight him,† Dee said, smacking a slender fist into her palm. â€Å"You know that, Jenny.† â€Å"We’re going to fight him,† Tom said grimly. â€Å"Uh, look,† Michael said, and then got Audrey’s elbow in his ribs. â€Å"I mean-you’d better not.† â€Å"That’s right, you’d better not,† Audrey said. â€Å"And I’m the one who got chased tonight, so I’m the one who’s got the right to say it.† â€Å"We won’t let you,† Dee said, both long legs on the floor now, leaning forward in the intensity of her emotion. â€Å"It’s our problem, too.† Jenny could feel herself flushing more deeply as a wave of guilt swept her. They didn’t understand-they didn’t know that she’d almost surrendered of her own free will. â€Å"He’s evil,† Tom was saying. â€Å"You can’t just give up and let evil win because of us. You can’t, Jenny.† Zach’s dry voice cut through the impassioned atmosphere. â€Å"I don’t think,† he said, â€Å"that there’s much point in arguing about it. Because from what Jenny said before, it sounded like she agreed to the new Game.† â€Å"I did,† Jenny said. â€Å"I didn’t know-when I agreed I thought he’d leave the rest of you alone. I didn’t think you’d be involved.† â€Å"And he said the Game had started. Which means-â€Å" â€Å"There’s nothing she can do to change it now, even if she wanted to.† Audrey finished Zach’s sentence crisply. â€Å"Like I said†-Dee gave her most bloodthirsty smile-â€Å"I think we’d better figure out the rules.† They all looked at one another. Jenny saw the consensus in all their faces. They were all together now, even Tom. Like the old days. All for one and one for all. She sat down on the love seat beside Tom. â€Å"So what do we need to do to win?† Audrey asked. â€Å"Avoid getting caught,† Zach said tersely. Michael, rummaging glumly in his Cracker Jack, said, â€Å"How? We can’t stay here forever.† â€Å"It’s not as simple as that,† Dee said. â€Å"Look – there are different kinds of games, right? The first Game, the one in the paper house, was like a race game. In a race game the point is to get from the start to the goal in a certain amount of time-or before everybody else does.† â€Å"Like Parcheesi,† Jenny said. â€Å"No, like Chutes and Ladders!† Michael said, looking up excitedly. â€Å"Remember that? You throw the dice and go across the board-and sometimes you can go up a ladder, the way we went up the stairs in the paper house. And sometimes you fall down a chute-â€Å" â€Å"-which we did, on the third floor,† Dee said. â€Å"We had that game as kids,† Zach said with a half glance at Jenny. â€Å"Only ours was called Snakes and Ladders.† â€Å"Okay, the point is that lots of games are race games,† Dee went on. She jumped up and began to pace the room. â€Å"But then there are hunting games, too-those are actually the oldest games of all. Like hide-and-seek. That started out as practice for stalking wild animals.† â€Å"How do you know?† Michael said suspiciously. â€Å"Aba told me. And tag is like capturing domestic animals. This new game Julian is playing is a hunting and capturing game.† Tom shrugged bleakly. â€Å"So he’s planning to hunt down and capture each of us animals.† â€Å"Trophies,† Zach said in a low voice. â€Å"Like my father’s.† â€Å"Not like your father’s,† Dee said, stopping to look at him. â€Å"Your father’s are dead. This is more like a game where you catch each of the animals and put them in a big pen to wait for the slaughter.† Michael choked on his Coke. â€Å"Well, it’s true,† Dee said. â€Å"He didn’t say he was going to kill us one by one. He said he was going to capture us-until the free ones find his base.† Wiping his mouth, Michael said hoarsely, â€Å"Let’s find it now and avoid the whole thing.† â€Å"But that’s the point,† Dee said, sitting on the windowsill. â€Å"How do we find it?† â€Å"How can we?† Zach said. â€Å"It’s hopeless.† Tom was still looking into the distance. â€Å"There might be another way,† he began, and then stopped and shook his head. Jenny didn’t like the expression on his face. She didn’t like the way the green flecks in his eyes showed. â€Å"Tom †¦Ã¢â‚¬  she said, but Audrey was talking to her. â€Å"Didn’t he tell you anything about it, Jenny? His base?† â€Å"No,† Jenny said. â€Å"Only that it was somewhere to keep us before he takes us to the Shadow World.† â€Å"Which means it’s not in the Shadow World itself,† Dee said, and Michael muttered, â€Å"Thank God.† â€Å"But wherever it is, you get there through the holes?† Audrey said. â€Å"Oh, wonderful. I’ll pass, thank you.† â€Å"These holes, now,† Michael said thoughtfully. â€Å"I think they’re very interesting.† â€Å"Maybe because you have one for a brain,† Audrey said with a snappishness she hadn’t shown to Michael in weeks. Michael gave her a startled glance quite different from his standard wounded look. â€Å"No, really,† he said. â€Å"You know, they make me think of something. There’s a story by Ambrose Bierce-the book’s probably around here somewhere.† He twisted his head toward the wall-to-wall bookcases that were the main feature of the living room. Michael’s father wrote science fiction, and the apartment was filled with strange things. Models of spaceships, posters of obscure SF movies, weird masks-but mainly books. Books overflowing the shelves and lying in piles on the floor. As usual, Michael couldn’t find the one he was looking for. â€Å"Well, anyway,† he said, â€Å"Ambrose Bierce wrote this trilogy about weird disappearances, and there was this one story about a sixteen-year-old boy. His name was Charles Ashmore, and one night after it snowed he went out to the spring to get water. Well, the thing was, he went out the door and he never came back. Afterward, his family went outside to see what was the matter, and they saw his tracks in the snow-and the tracks went halfway to the spring and just stopped dead.† Michael lowered his voice dramatically. â€Å"Nobody ever saw him again.† â€Å"Great,† Jenny said. â€Å"But what has that got to dc with things?† â€Å"Well, the story was supposed to be fiction, right? But there was another part in the book, where this German doctor-Dr. Hern, or something-had a theory about how people disappeared. He said that ‘in the visible world there are void places’-sort of like the holes in Swiss cheese.† â€Å"And that guy fell into one?† Dee said, looking intrigued. â€Å"Fell-or was dragged. Like I said, the stories were supposed to be fiction. But what if there really are voids like that? And what if Julian can-well, control them?† â€Å"That’s a nasty idea,† Dee said. â€Å"I like it.† â€Å"Are you saying all people who disappear fall into the Shadow World?† Audrey asked. â€Å"Maybe not all of them, but maybe some of them. And maybe not all the way in, maybe just partway. In the story, when Charles Ashmore’s mother went by the place where he disappeared the next day, she could hear his voice. She heard it fainter and fainter every day, until it finally just faded completely.† â€Å"A halfway place,† Jenny whispered. â€Å"Like the More Games store-some place halfway between the Shadow World and here.† Dee was looking at her shrewdly. â€Å"Like Julian’s base, huh? Somewhere to keep us until he takes us to the Shadow World.† â€Å"And you hear about vortex things in Stonehenge and Sedona, Arizona,† Michael said. â€Å"Was it like a vortex, Audrey?† â€Å"It was big and black,† Audrey said shortly. â€Å"I don’t know how much more vortexy you can get.† But she gave Michael the prize from her Cracker Jack, a blue plastic magnifying glass. He put it beside his prize, a mini baseball card. Jenny was playing absently at her own prize package, not really seeing it. â€Å"But it doesn’t help us find the base,† she said. â€Å"Unless we jump into one of those voids, and then I don’t think we’re coming back.† â€Å"It closed up completely,† Tom said. â€Å"After the wolf jumped into it, it just disappeared. I don’t even think I could find the place again.† â€Å"Anyway, I’ll bet he can move them around,† Michael was beginning, when Jenny gasped. She had torn open her prize package. She’d been fiddling with the prize, completely preoccupied with the question of voids-until something caught her eye. â€Å"What is it?† Dee said, jumping up from the windowsill. â€Å"It’s a book of poetry-or something.† It was a very small book, on cheap paper with large print. One sentence per page. But it was a very strange poem for a Cracker Jack prize. Jenny read: â€Å"In the midst of the word she was trying to say, In the midst of her laughter and glee, She had softly and suddenly vanished away-For the Snark was a Boojum, you see.† There was dead silence in the room. â€Å"It could be a coincidence,† Zach said slowly. Michael was shaking his rumpled head. â€Å"But those lines are wrong. That’s not the way they go-look, that book I know I’ve got.† He went into his bedroom and came out with Alice in Wonderland and Other Favorites. â€Å"They’re from a poem about these guys who go out hunting imaginary animals-Snarks. Only some of the Snarks are Boojums, and those hunt you. And in the end one of them finds a Snark, and it turns out to be a Boojum. But it’s he a the poem-‘In the midst of the word he was trying to say, In the midst of his laughter and glee †¦Ã¢â‚¬â„¢ You see?† â€Å"Cracker Jack wouldn’t make a mistake like that,† Tom said, with a wry smile. â€Å"No,† Jenny whispered. â€Å"It’s from Julian. But is it about what almost happened tonight-or about something that’s going to happen?† The silence stretched. Tom’s brows were drawn together. Dee had her jaguar look on and was pacing again, Zachary’s gray eyes were narrow, his lean body tense and still. Michael had put down the book. â€Å"You think he’s giving us clues in advance?† â€Å"It would be-sporting, I guess,† Jenny said. â€Å"And he gave me a kind of clue on the balcony, remember. He said he’d go after ‘Little Red Riding-Hood’ first.† Everyone looked at everyone else speculatively. Suddenly Dee whirled and did a swift, flowing punch-and-kick. â€Å"Then we might just have a Excitement was passing from one of them to another like sparks traveling down a fuse. â€Å"If we can figure the clues out beforehand-and Unjust surround the person they’re about†¦Ã¢â‚¬ Dee said. â€Å"I know we can! I always wanted to be Sherlock Holmes,† said Michael. â€Å"I think it might actually work,† Tom said. A new light had kindled in his hazel eyes. Dee laughed exultantly. â€Å"Of course it will work! We’re going to beat him.† Jenny was caught up in the fervor herself. Maybe they could outthink Julian. â€Å"It’s not going to be easy-â€Å" â€Å"But we’ll do it,† Audrey said. â€Å"Because we have to.† She gave Jenny a spiky-lashed glance and picked up several empty Coke cans to take to the kitchen. â€Å"We’d better start with the one we have, then,† Zach said, turning a cool, analytical gaze on Jenny’s riddle book. â€Å"Unless that one’s already finished,† Michael said. â€Å"I mean, if it was about Audrey-or should I call you Little Red Riding-Hood?† he shouted to the kitchen. â€Å"Call me madam,† Audrey said from around the corner, her good humor clearly restored. â€Å"Call me Al.† She began to sing a Paul Simon song.† ‘I can call you Betty, and Betty, when you call me, you can call me-‘† â€Å"Well?† Michael yelled when she didn’t finish. â€Å"What can I call you?† Audrey didn’t answer, and Michael snorted, â€Å"Women!† Zach was saying, â€Å"Yeah, but what if it’s a new clue? It says she, so it’s got to be either-â€Å" Jenny heard him as if from a distance. She was listening, listening, and all at once she couldn’t breathe. â€Å"Audrey?† she said. The sound of rattling cans in the kitchen had stopped. â€Å"Audrey? Audrey?† Everyone was looking at her, frightened by something in her voice. The sound of raw panic, Jenny guessed. Jenny stared back at them, and their images seemed to waver. Utter silence came from the kitchen. Then she was on her feet and moving. She reached the comer before any of them, even Dee. She looked into the kitchen. Her screams rang off the light fixture in the ceiling. â€Å"No! No! Oh, God, no!† How to cite The Forbidden Game: The Chase Chapter 10, Essay examples

Complexity of Learning Lexicographic Strategies - MyAssignmenthelp

Question: Discuss about the Complexity of Learning Lexicographic Strategies. Answer: Introduction: Survey among consumers of Schmeckt Gut Energy Bars carried out in 5 districts namely, A, B, C, D, and E reflected mixed response on satisfaction level of consumption- a mean value of 7.27. Resultantly, weight of the bars was recorded to understand its impact, if any, on the degree of satisfaction among its consumers, thereby detailing certain concrete recommendations to address the situation. This report in consideration to the purpose stated, carried out certain statistical analysis on the predictor variable- weight of the energy bars and the response variable- customer satisfaction to establish the causality of the former on the latter. Statistical tools namely mean and standard deviation was carried out to understand the standard weight of bars across districts, followed by Pearson Correlation and Linear regression. Mean distribution of Schmeckt Gut Energy Bars across 5 districts reflected varied weight distribution initiating below 46 grams to above 48 grams (see Figure 1 below), despite the standard weight being specified as 47 grams. However, since majority of the weight examined remained within 46.90 to 47.20, slightly above and below the standard margin, the average weight distribution, taking all the districts together project a mean value of 46.88, establishing approximately standardized weight, when taken on average. Standard deviation of .70 obtained from the descriptive analysis justifies the concentration of data around mean value of weight (see table 1, below). Descriptive Statistics N Minimum Maximum Mean Std. Deviation Weight 160 45.20 49.00 46.8850 .70105 CS 108 3.00 10.00 7.2778 2.11728 Frequency distribution of customer satisfaction with Schmeckt Gut Energy Bars further presents affirmative results with 53.7% rating the bars between 8 to 10 (see figure 2 below). Hence mean value of consume response project an above average value of 7.2, with standard deviation of 2.1 validating the concentration data to certain extent (see table 1, above). Having established the mean values of both customer satisfaction and weight of the energy bars, it was now imperative to understand if there exist any linear relationship between the two variables. This imperativeness can be reasoned with the necessity to recommend effective strategies, which can be shaped if the causality of weight of energy bars on customer satisfaction is established. If not established, other parameters like ingredients, taste, price to name a few can be applied further, to strategize the degree of satisfaction among consumers. Bivariate correlation and linear regression, principal statistical methodology for observational experiments were applied to establish linear relationship and causality, where Pearson coefficient value projected its invariance to linear transformation of either variables (Rodgers and Nicewander; p.61). As seen in Table 2 below, weight and customer satisfaction established a negative relationship ( -.161) with significance at .10 index (0.9 6) and hence a negative causality of beta value (-.54). The results refer to inverse movement between weight of energy bars and customer satisfaction. Weight CS Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta Weight Pearson Correlation 1 -.161 47.413 .242 195.909 .000 Sig. (2-tailed) .096 CS Pearson Correlation -.161 1 -.054 .032 -.161 -1.677 .096 Sig. (2-tailed) .096 R square value in regression model too project a lower degree of variance (.026) with F value at 2.812, establishing the model not fit to regression equation and thus accepting the null hypothesis that there exists no relationship between weight of energy bars and customer satisfaction. Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson F Sig. 1 .161a .026 .017 .69957 2.051 2.812 .096b Following the acceptance of null hypothesis that there exists no relationship of weight on customer satisfaction, this report moves forth in developing some concrete recommendations which purports to serve as guidance to decision making by Schmeckt Gut. Apart from the inverse relationship forming rationale for recommendation, the varying ratings of customers of the energy bar, going as below as 3 also serves as motivation. Besides, the deviating range of weight- from approximately 45 grams to 48 grams also serves as rationale for this recommendation. Based on Nicholas Bernoulli, John von Neumann, and Oskar Morgensterns Utility theory, consumers are rational beings who invest in only those products which maximize their well-being (Fishburn, 1989). Prospect theory propounded by Daniel Kahneman and Amos Tversky additionally attaches value and endowment as core elements based on which consumers choose their products (Kahneman Tversky, 1979). Following these two theories, Schmeckt Gut is recommended to develop the quality of their energy bars in terms of nutrition along with variety and unicity, which will make the bars precious to consume owing to unavailability of such elements in similar products in the market. Apart from acting as meal replacement, Schmeckt Gut energy bars should act as complementary choice for fitness conscious consumers or pregnant women, with ingredients like rolled oats, rice, seeds (like flaxseed or chia), nuts and whey isolate or pea blend as vegetarian options. Decision making should also focus in line with lexicographic strategy, where consumers evaluate products on most important attribute before buying (Schmitt Martignon, 2006). Here, if the energy bars are developed focusing of a target audience of pregnant women, this will potentially up the market, providing competitive edge to Schmeckt Gut in the market. Further, marketing theory of involvement propounds consumers to be applying cognitive effort to their decision-making process for acquisition of products perceived to be of greater importance. Following the theory, Schmeckt Gut is recommended to conduct a detailed survey on its consumers or target audience understanding the important elements they perceive should be added to energy bars. Such involvement of consumers in developing of products and decision-making will not only help build strong consumer relation with the brand but will also help align the organizations goal with its end user. Nonetheless, recommendation is made to consider having a larger number of specialized products each target a different set of audience, rather than loading all features into one product, as that not only affects the quality but also question its usability among consumers, hampering maximization of their long-term satisfaction (Thompson, Hamilton, Rust, 2005). To conclude, the report was limited to one parameter- weight of the energy bars in understanding consumer relationship, which if been wholistic would have contributed in making the recommendations more practically applicable and in-depth. Herein lies the future scope of report where in-depth studies on consumer perception on various important and not-so-important parameters can be studied along with effect of satisfaction of different sub-categories of energy bars on concerned target audience. Such detail will enable the board to develop effective decisions. References Fishburn, P. C. (1989). Retrospective on the Utility Theory of von Neumann and Morgenstern. Journal of Risk and Uncertainty, 2, 127158. Retrieved from https://link.springer.com/article/10.1007/BF00056134 Kahneman, D., Tversky, A. (1979). Prospect Theory: An Analysis of Decision Under Risk. Econometrica, 2, 263. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1505880 Rodgers, J. L., Nicewander, W. A. (1988). Thirteen Ways to Look at the Correlation Coefficient. The American Statistician, 42(1), 5966. Retrieved from https://www.stat.berkeley.edu/users/rabbee/correlation.pdf Schmitt, M., Martignon, L. (2006). On the Complexity of Learning Lexicographic Strategies. Journal of Machine Learning Research, 7, 5583. Retrieved from https://jmlr.org/papers/volume7/schmitt06a/schmitt06a.pdf Thompson, D. V., Hamilton, R. W., Rust, R. T. (2005). Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing. Journal of Marketing Research, 42(November), 431442. Retrieved from https://www.rhsmith.umd.edu/files/Documents/Faculty/FeatureFatigueWhenProductCapabilitiesBecomeTooMuchOfAGoodThing.pdf